Who We Are

Julith, meaning “Just Like This,” is more than a coffee company — it’s a statement, a lifestyle. Born in one of the world’s most vibrant cities, Dubai, Julith is built on a relentless pursuit of excellence, craftsmanship, and the drive to push boundaries in the coffee industry.

In a world where competition is fierce, we don’t just welcome the challenge — we thrive on it. In fact, we don’t merely embrace competition; we love it. It fuels our passion, sharpens our skills, and inspires us to deliver nothing but the best.

More Than Coffee, A Culture of Excellence

At the heart of Julith is our state-of-the-art, 650-square-meter roastery in Al Quoz 1, where we meticulously roast every bean to unlock its full potential. Through Direct Trade and exclusive auction lots, we source only the finest coffees, ensuring transparency, sustainability, and unparalleled quality.

But our passion extends beyond our own craft.
We partner with industry professionals, sourcing and roasting competition-grade lots for their competition routines, ensuring they have the best to perform at the highest level.

We collaborate with companies that share our passion, pushing the boundaries of what’s possible in coffee.
And most importantly, we are building a community — a global network of coffee lovers united by a shared appreciation for excellence.

A Full-Sensory Experience

Julith is not just about coffee — it’s about crafting unforgettable moments. Our food menu, curated by one of the industry’s finest chefs, elevates the café experience with dishes that thoughtfully complement our brews.

Every detail — from the beans we roast to the spaces we design — is made to bring people together in an environment as inspiring as it is welcoming.
This is more than coffee. It’s a movement.
Welcome to Julith.

Our Story

Julith began with a simple belief: that coffee is more than a drink — it’s a craft, a connection, and a culture.

Our journey starts in the origin countries, where we walk the farms ourselves, building relationships with producers and selecting each lot with intention. From the volcanic soils of Indonesia to remote valleys in Ethiopia, we search for coffees that tell a story of place, care, and character.

We are proudly born in Dubai — a city defined by ambition, precision, and innovation. This spirit shapes who we are. From here, we travel the world in pursuit of flavors, rituals, and ideas that inspire us, like tasting ceremonial matcha in Japan or studying fermentation techniques in Latin America.

Back home, our obsession with craft takes center stage. Every roast curve, every brewing parameter, every plate we serve is designed with uncompromising attention to detail. Because to us, excellence isn’t a goal — it’s a mindset.

This is Julith. Born in Dubai, shaped by the world, perfected in every cup.

From the soil to the soul — our journey begins where the beans grow.

Proudly born in Dubai — where bold ambition meets relentless refinement. Our roots are here, but our vision reaches across borders.

At Julith, nothing is left to chance. From roast curves to café design, every detail is obsessively refined — not for praise, but for perfection